Fashion Business Course To manage and optimise the fashion product effectively, you need to know its evolution and its direction. This is the start of true entrepreneurship. Istituto Marangoni, fashion business school, offers this 360° preparatory programme focusing on every aspect of the fashion business: from project to production, commercialisation to distribution and retail. Here we study the product, including its life cycle, and learn how to recognise quality and analyse market trends. To do this, you must first study fabrics, collections, production and quality control. Furthermore, you will study the evolution of ways and customs, lifestyles and market demands. Finally, you must immerse yourself in the managerial and commercial sectors. You will study the market and its segmentation: you will acquire the techniques of selling and commerce. You will learn how to control costs and refine communication and promotional techniques. Upon acquiring all these skills, you will finally be able to implement your own projects, manage collaborators and consultants effectively and jumpstart your career in any fashion company, including your own. Programme of Study